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STB is a Ukraine wide national TV channel which started broadcasting in 1997 and has its own production which is its most popular television product. Private Joint Stock Company “STB international media-centre” is a member of StarLightMedia media holding that is registered in Cyprus and belongs to Olena and Viktor Pinchuk.Borodianskyi Volodymyr Volodymyrovych is a Head of STB channel.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

StartLight Media Ltd


Ownership Structure


Voting Rights

Trusts on behalf of Pinchuk are managed by the French citizen Benjamin Verne, UK citizen Samantha D'Aoud, Swiss citizen, Angelo de Riz Swiss and Jersey Island resident Collin Walker. They manage offshore companies in Seychelles and the British Virgin Islands, Samoa and Hong Kong. All these companies own the Cypriot StarLight Media LTD, which, in turn, owns all channels including Novyi and STB.

Individual Owner

Media Companies / Groups

General Information

Founding Year



LLC ““Mignarodnyi Media Center" (“International Media Center"), which is owned by StarLight Media Limited (99.9954%) (where Viktor Pinchuk and Olena Pinchuk are discrete beneficiaries of trusts that are monitored and managed on their behalf trustee) and t

Affiliated Interests Founder

LLC ““Mignarodnyi Media Center" (“International Media Center") which is the founder of PJSC “Mignarodnyi Media Center - STB" (“International Media Center - STB") is owned by StarLight Media Limited which also includes companies that are founders of channels: STB, New channel, QTV, M1 and M2.
Victor Pinchuk and Olena Pinchuk also own a part of TAVR Media radio group, which contains 6 national radio stations in Ukraine.


Volodymyr Borodyanskyi

Affiliated Interests Ceo

Volodymyr Borodianskyi, CEO of StarLightMedia, Head of STB channel since 2004. Volodymyr Borodianskyi came into television from finance industry. In 1997, he graduated from the Finance and Economics Faculty of Kyiv National Economic University, worked as a commercial director of “Moskovsky Komsomolets v Ukraine” (“Moscow Komsomol member in Ukraine”) magazine, then as a head of the department of Alfa-Bank media asset management (he was in charge of such business projects as Novy Kanal (New Channel), Nashe Radio (Our Radio), Moskovsky Komsomolets v Ukraine. Since March 29, 2012 Volodymyr Borodianskyi has been combining the management of both STB channel and StarLightMedia Group.



Affiliated Interests Editor-In-Chief


Other Important People


Affiliated Interests other important people



03113, Kyiv, 1 Shvetsova str.+380445019898,

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)


Market Share


Further Information


2.5 hryvnya of disagreement. StarLightMedia and “1+1 Media” on amends to UPS and transition to market relations with providers

Meta Data

The website of the company contains all the necessary information about the shareholding structure required by “Transparency of media ownership” Law.
Stated final beneficiaries are real owners. Provided information coincides with the data of the National Council on Television and Radio Broadcasting. Information about ownership shares, founders, executive and supervisory boards, number of employees and financial flows is not publicly available. The company did not respond to MOM’s request for information. No information about the Editor-in-Chief


Unified state register of the Ministry of justice of legal entities, individual entrepreneurs and civic formations. Retrieved in August 2016, from

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